Recently, Gunawan Jusuf published a book entitled “Blue Gold,” which documents the relative scarcity and the high value of water as the most important and precious commodity in the world. It is a great warning to the rest of the world to be more careful. With his business background, Gunawan understands better than most how precious and valuable natural resources can be. Water is crucial to the lives of humans everywhere, of course, but it is also essential to his business model and that of many entrepreneurs worldwide.
In his business life, Gunawan Jusuf serves as the Chief Executive Officer (CEO) of the Sugar Group Companies. From that position, he oversees a varied collection of Indonesia-based companies that grow and refine sugar for the purposes of creating a variety of consumer products, many of which are enormously popular, like Gulaku, which is a premium, commercial, refined sugar product that is a household name all over Indonesia. The Sugar Group Companies is not actually a single business. It is a collection of businesses that operate both independently, as well as part of the larger group, to reach the goals of the overall company. His proven ability to make sure that every employee, subsidiary and the various plants and offices all work together that marks Gunawan Jusuf's greatest accomplishment as the Sugar Group Companies' leader.
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